The difference between successful outsourcing companies to struggling competitors is the latter do not conduct a mid-year client assessment. Successful companies believe that conducting assessment can boost their business performance as well as helping them in retaining clients and getting rid of the bad ones.
The mid-year client assessment can be a good start if you really want to see if your outsourcing company will push through, or you will be just one of the struggling companies looking for ways to keep the business running.
How mid-year client assessment help your business?
It simply shows the client that you care for them.
Running an outsourcing company is not a piece of a cake! You have to show the clients that you are not just after the revenue. You need to start with the clients who showed signs of leaving for the past few months, start with them by sending an email or calling them via phone.
While speaking to the client, let them know the progress, changes, and achievements you have done for their business. If the client is not available for a quick conversation, you can send them an email with detailed task list you have done for the first 6 months of the year.
Knowing the clients’ value and appreciating your time.
As your client base grows in your outsourcing company, you need to categorize each client that you have. For instance, client 1 makes you a lot of money and your team really loves to work for him then categorize him as client A.
For client #2, if he makes you a lot of money but sometimes payment is a delay, consider him as client B. This assessment will help you analyze which of the clients you must let go and which consume too much of your time, and clients you’d love to work with for the rest of the year.
Mid-year client assessment can be time-consuming, but if it means keeping your good clients with you and getting rid of the difficult clients then, it’s truly worth it.